Google Ads / Adwords Management Sydney - Scott Shorter in Perth CBD Perth

Effective ad copy is: • Clear and succinct • Lined up with client intent • Focused on benefits and value • Relevant to the keyword searched • Structured with strong calls to action • Optimised to stand out against competitors Excellent ad copy can improve your Quality Rating, a metric used by Google to evaluate how practical and appropriate your ads are. Continuous optimisation consists of: • Adjusting bids • Evaluating brand-new advertisement variations • Getting rid of low performing keywords • Including new keywords based on search term results • Refining audience targeting • Executing ad extensions • Evaluating budget allotment • Improving Quality Rating • Maintaining account structure These changes make your projects more efficient over time. Reports might include: • Number of clicks • Expense per click • Conversions created • Expense per conversion • Keyword performance • Ad efficiency • Audience insights • Budget patterns • Suggestions for enhancement Clear reporting enables you to understand how your financial investment is carrying out and guarantees that your marketing decisions are backed by real information.