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Effective ad copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and value • Appropriate to the keyword browsed • Structured with strong calls to action • Optimised to stand out versus competitors Great ad copy can improve your Quality Rating, a metric utilized by Google to examine how handy and pertinent your ads are. Ongoing optimisation includes: • Changing bids • Checking new ad variations • Getting rid of low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Executing advertisement extensions • Examining spending plan allowance • Improving Quality Rating • Maintaining account structure These changes make your campaigns more efficient over time. Reports may consist of: • Number of clicks • Cost per click • Conversions generated • Cost per conversion • Keyword efficiency • Ad efficiency • Audience insights • Budget trends • Suggestions for improvement Clear reporting enables you to comprehend how your investment is performing and ensures that your marketing choices are backed by real data.